Ask These Questions to a Corporate Sales Training Provider to Choose the Right One for Your Business

July 04, 2023


In the complex world of corporate sales, strategic training can be the key to unlocking untapped potential within your sales force. Choosing the right training provider, however, is not as clear cut. It necessitates a deep understanding of your business needs and an astute evaluation of the provider’s competency. Instead of shortlisting training providers solely on the basis of their reputation or cost, there are a series of pertinent questions to ask that can aid in making an informed decision.

Training providers are as diverse as the businesses they serve, each with their unique methodologies, pedagogical frameworks, and industry insights. The first question to ask is about their training philosophy. Are they proponents of the traditional didactic approach or do they adopt an experiential learning model? Your choice will hinge on whether you believe in learning by instruction or learning by doing. While both have their merits and demerits, studies in cognitive science suggest that experiential learning leads to better retention and application of learned concepts.

The next question should delve into their approach towards customization. Will the training be a one-size-fits-all program, or will it be tailor-made to suit your organization's unique needs and challenges? The Pareto Principle, propounded by Italian economist Vilfredo Pareto, posits that 80% of consequences come from 20% of causes. Applying this to your organization, it becomes crucial that the training program addresses the 20% of challenges responsible for 80% of your sales bottlenecks.

Another important question is related to the qualifications of the trainers. Do they have real-world sales experience or are they academics who've spent their lives studying and teaching sales theory? The former are likely to provide pragmatic solutions drawn from their experiences, while the latter might offer a more theoretical, research-based perspective.

Furthermore, you would need to inquire about the metrics they utilize to measure the effectiveness of their training. An ideal training provider should be able to offer quantifiable evidence of their impact. It is one thing to impart knowledge; it is another to translate this knowledge into sales outcomes. The well-established Kirkpatrick Model of training evaluation might serve as an interesting reference point here. It involves four levels of evaluation - reaction, learning, behavior, and results, with the results being the final metric that impacts the company's bottom line.

Is their training technologically up-to-date? In an era which is seeing the ascendancy of concepts like virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) in sales training, it is pertinent to interrogate their technological prowess. These emerging technologies offer exciting possibilities like immersive learning experiences and personalized training recommendations.

Lastly, and perhaps most importantly, ask about the cost of the training. While it may be tempting to opt for the least expensive provider, one must consider the return on investment. If a more expensive provider offers a training program that is likely to significantly boost your sales force's performance, the initial high cost could potentially translate into higher profits in the long run.

In conclusion, choosing a corporate sales training provider is a strategic decision that requires thorough due diligence. By asking the right questions, you can select a provider that aligns with your business objectives, equips your sales force with the right skills, and ensures a tangible impact on their performance. Remember, in the grand scheme of corporate sales, the right training is not an expense, but an investment.

Related Questions

What is the importance of understanding a training provider's philosophy?

Understanding a training provider's philosophy is important as it can help determine whether their approach aligns with your company's learning style. For instance, some companies might prefer an experiential learning model over a traditional didactic approach.

Why is customization in training important?

Customization in training is important because it ensures that the program is tailored to address your organization's unique needs and challenges. A one-size-fits-all program may not be as effective.

Why should I consider the qualifications of the trainers?

Considering the qualifications of the trainers is crucial as trainers with real-world sales experience can provide pragmatic solutions drawn from their experiences, while those who are academics might offer a more theoretical, research-based perspective.

What is the significance of measuring the effectiveness of training?

Measuring the effectiveness of training is significant as it provides quantifiable evidence of the impact of the training. It helps determine if the training has translated into improved sales outcomes.

Why should I consider if the training is technologically up-to-date?

Considering if the training is technologically up-to-date is important as emerging technologies like VR, AR, and AI offer immersive learning experiences and personalized training recommendations, which can enhance the effectiveness of the training.

Why is the cost of the training important?

The cost of the training is important as it is an investment. While it may be tempting to opt for the least expensive provider, one must consider the return on investment. A more expensive provider might offer a program that significantly boosts your sales force's performance, translating into higher profits in the long run.

What is the Kirkpatrick Model of training evaluation?

The Kirkpatrick Model of training evaluation is a well-established model that involves four levels of evaluation - reaction, learning, behavior, and results. The results are the final metric that impacts the company's bottom line.

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Cameron Miller | Peyton Davis | Cameron Garcia